SOLID ROCK FOUNDATION

BRANDING / DESIGN

Solid Rock Foundation is a Non-Profit organization, founded in 2013 by Phillip Molepo and Lesego Mphake in Soshanguve. The founders decided that 2018 was the right time to develop an identity to represent their vision. After years of community service and a couple of achievements, they want to enhance reach and link people to their destinies. 

We use arts, sports and cultural activities as a platform to engage, network and get deeply involved with the youth to learn about their dreams then set them on the path to fulfil their purpose.

Approach: Create an identity for a NPO opened to focus on skills development programmes and a creation of opportunities for the youth, using educational theatre and industrial theatre to educate. The logo comprises of two silhouetted faces facing forward. The mark portrays a message of envisioning and linking. The contrast between two faces provides a metaphorical element of building human capacity, it also reflects the purpose of the foundation’s community service of helping and developing others.